THE DIGITAL ERA IN INFLUENCE ON WOMEN'S CONSUMER BEHAVIOR IN THE BUSINESSWOMAN BOND COMMUNITY INDONESIA (IWAPI) NORTH SUMATRA
DOI:
https://doi.org/10.53067/ije3.v4i2.293Keywords:
Digitalization, Consumer Behaviour and Decision MakingAbstract
This study aims to determine the influence of the digital era on women's consumer behavior in the Indonesian Businesswomen Association (IWAPI) in the North Sumatra community. Understanding consumer behavior in the digital age is an essential and critical strategy for achieving a competitive advantage. Consumer or individual behavior provides a challenge for the Indonesian Businesswomen's Association community, which requires providing an understanding of digitalization both in e-commerce and the need to provide marketing that uses electronic devices or the Internet and provides opportunities for consumers to seek Information about products to be sold or purchased, as well as obtain testimonials from other consumers about their experiences after buying or consuming a product. The purpose of this study is to present a systematic literature review on the effect of digitalization on consumer behavior. The analysis used in this research is qualitative, with the analysis used in this research being thematic analysis with analytical techniques to identify patterns from data related to perceptions. The results of this study show that digitalization causes a migration of consumer behavior from offline (physical dimension) to online (digital dimension). IWAPI must adapt to changes in consumer behavior, which is one of the keys to success in maintaining the survival of every entrepreneur
Downloads
References
Aisyah, N., & Siregar, D. (2021). The Role of Youth in Motivation Through Socialization Programs About the Dancers of Drug Abuse in the Village Environment Tembung Sub-District Percut Sei Tuan Deli Serdang Regency. International Journal of Engagement and Empowerment, 1(1), 1–9.
Aisyah, N. (n.d.). Contribution of women's role in self-actualizing in community organizations.
Aisyah, Nur (2020), Perilaku SDM Masa Covid-19, CV. AA Rizky
Aisyah, Nur (2019), Kinerja Dosen Ditinjau dari Aspek Kemampuan Kognitif, Budaya, Organisasi, Karakteristik Individu dan Etika Kerja, CV. AA Rizky
Aisyah, Nur (2020), 360 Degree Leadership, CV. AA Rizky
Aisyah, Nur, dkk (2021), Meningkatkan Kinerja Manajemen Sumber Daya Manusia: Konsep & Studi Kasus, CV. AA Rizky
Aisyah, Nur (2019), Menggali Potensi Diri, CV. AA Rizky
Aisyah, Nur, dkk (2022), Buku Ajar: Budaya Organisasi dalam praktik, Nizamia Learning Centre.
Aisyah, N. (2022). Strengthening HR Management and Acceleration of Sales Digital Based On Tembung Bersatu MSMEs Deli Serdang, International Journal of Engagement and Empowerment (IJE2)https://doi.org/10.53067/ije2.v2i3ISSN: 2798-0154https://ije2.esc-id.org/index.php/home/issue/view/6
Aisyah, N. (2023). Training: Digitalization-Based Human Resource Empowerment on Social Media and Marketing 5.0 Namira Islamic School Medan
Ardani, W. (2022). Pengaruh digital marketing terhadap perilaku konsumen. 2.
Ashraf Hossain, R. Y. (n.d.). 2.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
Ansari, et al. (2003). "E-Customization". Journal of Marketing Research, 40 (2): 131-145. Bakker, P. & Vasterman, P. (2009). Belgium. Retrieved from http://ejc.net/media_landscapes/Be Belgium.
Apăvăloaie, E. I. (2014). The impact of the Internet on the business environment. Procedia Economics and Finance, 15, 951-958.
Bassiouni, D. H. & Hackley, C. (2014). “Generation Z” children’s adaptation to digital consumer culture: A critical literature review. Journal of Customer Behaviour, 13(2), 113–133.
Belch, George E. & Belch, Michael A. (2017). Advertising and promotion, An integrated marketing communications perspective. (11th ed.). New York: McGraw-Hill/Irwin.
Cesareo, L. & Pastore, A. (2014). Consumers’ attitude and behavior towards online music piracy and subscription-based services. Journal of Consumer Marketing, 31(6/7), 515– 525.
Chaffey, Dave; Chadwick, Fiona Ellis; Mayer, Richard; Dan Johnston, Kevin. 2009. Internet Marketing: Strategy, Implementation and Practice. Jakarta: Prentice Hall/Financial Times.
Dave, C. (2009). E-Business and e-commerce management: Strategy, implementation, and practice (4th ed.). England: Pearson Education.
Effects of Mobile Marketing on Postpurchase Stage (October 20, 2015). Retrieved from https://www.netmera.com/effects-of-mobile-marketing-on-consumer- decision-making-process/
Ernst & Young, (2012). The digitization of everything: How organizations must adapt to changing consumer behavior [White Paper]. Retrieved August 29, 2019 from https://www.ey.com/Publication/vwLUAssets/The_digitisation_of_ everything_How_organisations_must_adapt_to_changing_consumer_behaviou r/$FILE/EY_Digitisation_of_everything.pdf
Escobar, A. (2016). The digital revolution has impacted the development of market and communication strategies for the luxury sector (Fashion Luxury). Central European Business Review, 5(2), 17–36. doi: 10.18267/j.cebr.149.
Evolusi (n.d.) Retrieved August 29, 2019 from https://id.wikipedia.org/
Griskevicius, V., & Durante, K. M. (2016). Evolution and consumer behavior.
Current Opinion in Psychology, 10, 27-32.
Hawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer behavior: Building
Marketing strategy (11th ed.). New York, NY: McGraw-Hill/Irwin.
Hoyer, W. D., MacInnis, D. J., & Pieters, R. (2013). Consumer behavior (6th ed.).
Mason, OH: South-Western, Cengage Learning.
Gallardo-Gallardo, E. and Thunnissen, M. (2016). 'Standing on the shoulders of Giants? A Critical Review of Empirical Talent Management Research', Employee Relations, 38 (1): 31-56.
Haque, A., Khatibi, A., & Mahmud, S. A. (2009). Factors determinate customer shopping behavior through the Internet: The Malaysian case. Australian Journal of Basic and Applied Sciences, 3(4), 3452–3463.
Heidrick and Struggles. (2009). The Adoption of Digitalisation in Financial. Services Under Crisis.
Hermawan, A. (2012). Komunikasi Pemasaran. Jakarta. Erlangga.
Kotler, P., & Keller, K. (2016). A Framework for Marketing Management. (Sixth Edit). Pearson Education Limited.
Kotler, P., Amstrong, G. (2001). Dasar-dasar Pemasaran. Edisi ke-9. Jilid 1. Jakarta: Indeks.
Khazim, I. Al. (2016). PENGARUH STRATEGI INTERNET MARKETING TERHADAP PERILAKU KONSUMEN LAZADA . CO . ID DALAM BERBELANJA ONLINE MELALUI VARIABEL ELECTRONIC WORD OF MOUTH ( EWOM ). 21(2).
Kotler, P. & Amstrong, G. (2008). Prinsip-prinsip Pemasaran. Edisi12. Jilid 1. Jakarta: Erlangga.
Kotler, P & Keller, K. L. (2009). Manajemen Pemasaran. Edisi 13. Jilid 2. Jakarta: Erlangga.
Mcgee, B., & Marshall-Baker, A. (2019). HERD : Health Environments Research & Design Conclusions : 8–10.
Marcucci, Justin (2019). Digital evolution: A sustainable approach to digital business growth [White paper]. Retrieved August 29, 2019, from https://www.endava.com/-/media/EndavaDigital/Endava/Files/Digital- Evolution-whitepaper-final. ashx
Mothersbaugh, D. L., & Hawkins, D. I. (2016). Consumer behavior: Building marketing strategy (13th ed.). New York, NY: McGraw-Hill.
Nielsen (2014). Nielsen global survey of digital’s influence on grocery shopping. Q3.
Nussey, B. (2004). The Quiet Revolution in Email Marketing. Lincoln, NE: iUniverse Inc.
Purwanti, Y., Erlangga, H., Kurniasih, D., Pratama, A., & Sunarsi, D. (2021). Nurjaya, Abdul Manan, Nur Imam Duta Waskita, Dodi Ilham, Denny Aditya Dwiwarman, Agus Purwanto. (2021). The Influence of Digitalisation & Innovation on The School Performance. Turkish Journal of Computer and Mathematics Education, 12(7), 118- 127.
Rayport, J. F., Jaworski, B. (2003). Introduction To E-Commerce, 2nd Edition, McGraw-Hill, New
Stephen, A. T. (2016). ScienceDirect The role of digital and social media marketing in consumer behavior. 17–21.
Suhardi, S., Soelistya, D., Setyaningrum, R. P., Aisyah, N., Nainggolan, N. P., Bangsa, U. P., & Barat, J. (2022). Employee Performance of Life Insurance Companies : The Mediating Effect of Organizational Citizenship Behavior. 24(3), 392–407. https://doi.org/10.14414/jebav.v24i3.2785.ABSTRACT
Suki, N. M., & Suki, N. M. (2013). Consumer Online Shopping Behavior : The Effect of Internet Marketing Environment, Product Characteristics, Familiarity and Confidence, and Promotional Offer. 7(3), 814–819.
Sugiyono. (2012). Metode penelitian kuantitatif, kualitatif dan R&D, bandung: Alfabetta.
Schiffman & Kanuk. (2008). Perilaku Konsumen. Jakarta: PT Macanan Jaya Cemerlang.
Schiffman, L. G., & Wisenblit, J. (2015). Consumer behavior (Global ed.). England: Pearson Education.
Shareef, M. A., Dwivedi, Y. K. & Kumar, V. (2016). Mobile marketing channel: Online consumer behavior. Switzerland: Springer.
Sommer, L. (2011). The Theory of Planned Behaviour and The Impact of Past Behaviour. International Business & Economics Research Journal (IBER). 10(1).
Strauss, J., Frost, R. 2009. E-Marketing, 5th Edition, Prentice-Hall, Inc., Upper Saddle, New Jersey.
Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current Opinion in Psychology, pp. 10, 17–21.
Suki, Norazah M. 2013. Consumer Shopping Behaviour on the Internet: Insight from Malaysia. Electron Commer Res 13:477–491.
Sugiono. (2015). Metode penelitian pendidikan (pendekatan kuantitatif, kualitatif, dan R&D). penerbit CV. Alfabetta: Bandung.
Tranfield, D., Denyer, D. & Smart, P. (2003). 'Towards a methodology for developing evidence-informed management knowledge using systematic review,' British Journal of Management, 14: pp. 207–222.
Thorpe, R., Holt, R., Macpherson, A. & Pittaway, L. (2005). 'Using knowledge within small and medium-sized firms: a systematic review of the evidence", International Journal of Management Reviews, 7: 257–281.
Tjiptono, F. (2014). Pemasaran Jasa. Yogyakarta: Penerbit Andi. Hasan, M. Iqbal. 2002. Pokok-Pokok Materi Teori Pengambilan Keputusan. Bogor: Ghalia Indonesia.
York.Sanchez-Rebull, M. V., Rudchenko, V., Martín, J.C. 2018. The Antecedents and Consequences of Customer Satisfaction in Tourism: A Systematic Literature Review', Tourism and Hospitality Management, Vol. 24, No. 1: 151–183.
Yiga, Charles, dan Cha, J. Kyung. 2014. Towards Understanding the Importance of Trust in Influencing Internet Banking Adoption in Uganda. Information Development, 1- 15.
Zhu, Xiaoming, Song, B. N., Yingzi Ren, Y. & Li, R. (2016). Business trends in the digital era: Evolution of theories and applications. Shanghai, China: Shanghai Jiao Tong University Press & Springer.
Zhou, L., Dai, L., & Zhang, D. (2007). Online shopping acceptance model—A critical survey of consumer factors. Journal of Electronic Commerce Research, 8 (1), 41–62
The Impact of Motivation, Perception, and Attitude toward Consumer Purchasing Decision: A Study Case. (n.d.)
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Nur Aisyah, Wan Suryani, Riza Fanny Meutia

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright @2021. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (http://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted non-commercial used, distribution and reproduction in any medium