HASRUL, H.; MUSTOFA, M. A. ANALYSIS OF CONSUMER BEHAVIOUR IN PURCHASE DECISION-MAKING VIA E-COMMERCE PLATFORMS: A QUALITATIVE STUDY OF GENERATION Z. International Journal of Economy, Education and Entrepreneurship (IJE3), [S. l.], v. 6, n. 2, p. 580–592, 2026. DOI: 10.53067/ije3.v6i2.501. Disponível em: http://ije3.esc-id.org/index.php/home/article/view/501. Acesso em: 23 oct. 2026.