Sudjatnika, T. . and Riwayati, H. E. . (2023) “THE UTILIZATION OF VRIO ANALYSIS TO MEASURE SUSTAINABLE COMPETITIVE ADVANTAGE AT BANK BTN COMPONENTS”, International Journal of Economy, Education and Entrepreneurship (IJE3), 3(1), pp. 34–52. doi: 10.53067/ije3.v3i1.123.