International Journal of Economy, Education and Entrepreneurship (IJE3)

DESKTOP-BASED CASH INFORMATION SYSTEM FOR ENGGAL PINTU WORKSHOP

2025-12-24T12:47:49+00:00

The study is to examine, formulate, execute, and evaluate the accounting information system for cash receipts and disbursements at Bengkel Enggal Pintu. The study's approach is descriptive-analytical, using tools such as observation, interviews, and literature reviews. The design technique employed in this study is the waterfall model, which has phases for system design, need analysis, code development, program testing, and system implementation. The SDLC (System Development Life Cycle) strategy is utilized to design the system. This research included observation, interviews, and literature reviews as data collection methods. The PIECES approach is used to do the analysis. The cash receipts and expenditures information system at Bengkel Enggal Pintu was made using software that makes it easy for users to enter data. The author used Visual Studio 2022 for programming, MySQL for the database, and Crystal Reports for information reporting. The User Acceptance Test (UAT) is used to test the system utilizing black-box testing methods. This system may help with data entry, generate reports on cash collections and expenses, and support other purposes, while ensuring data accuracy and completeness.

HALAL ATTITUDE AND VISIT INTENTION IN HALAL TOURISM IN INDONESIA

2025-12-26T21:48:43+00:00

Despite Indonesia securing the top rank in the 2024 Global Muslim Travel Index (GMTI), the national halal tourism sector continues to face substantial challenges, including low halal certification penetration, limited prayer infrastructure, and information asymmetry. This study aims to analyze the influence of halal awareness, halal certification, and halal knowledge on visit intention, with halal attitude as a mediating variable. Adopting a quantitative approach through hypothesis testing, data were collected from 290 respondents across 11 provinces in Indonesia, representing a heterogeneous religious background (37.2% Muslim and 62.8% Non-Muslim). Data analysis was conducted to map causal relationships among variables and identify factors contributing to the intention-behavior gap in the tourism context. The results indicate that halal certification and halal knowledge have a positive and significant impact on halal attitude. However, halal awareness was found to have no significant effect, a result likely attributed to the diverse religious backgrounds of the respondents, which influenced cognitive perceptions of halal attributes. A crucial finding of this study reveals that halal attitude fails to mediate the relationship between the independent variables and visit intention. This phenomenon confirms the existence of an "attitude-behavior gap," where a positive attitude toward halal concepts does not automatically translate into tangible visit intentions. Future researchers are encouraged to integrate variables such as trust, religiosity, destination image, service quality, and halal-friendly facilities as mediators or moderators to strengthen competitiveness and the accuracy of tourist behavior models within Indonesia's halal tourism ecosystem

PERCEPTION OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS ON THE IMPACT OF THE APPLICATION OF BLOCKCHAIN TECHNOLOGY ON THE ACCOUNTING PROFESSION

2025-12-25T07:12:00+00:00

The development of digital technology, especially blockchain technology, has brought significant changes to the practice and role of the accounting profession, thus demanding adequate human resource readiness. This study aims to analyze the perception of students of the Faculty of Economics and Business, majoring in accounting and management on the impact of the application of blockchain technology on the accounting profession by reviewing the influence of knowledge and skills on student awareness. This study uses a quantitative approach with a survey method through the distribution of questionnaires to 205 students of the Faculty of Economics and Business, majoring in accounting and management at the University of Science Indonesia who were selected using purposive sampling techniques. The data were analyzed using multiple linear regression with the help of SPSS software, accompanied by validity, reliability, and classical assumption tests. The results of the study show that students' knowledge and skills have a positive and significant effect on awareness about the application of blockchain technology in the accounting profession, both partially and simultaneously. These findings indicate that improving students' understanding and technical skills plays an important role in shaping readiness and awareness to face digital transformation in the field of accounting. This research provides theoretical contributions in the development of digital accounting studies as well as practical implications for educational institutions in designing curricula and learning that are relevant to the needs of the accounting profession in the technological era

THE EFFECT OF EMPLOYEE EMPOWERMENT, WORK RESPONSIBILITY, WORK COMPETENCY, AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT VILLAGE AND SUB-DISTRICT OFFICES IN GALANG DISTRICT, BATAM CITY

2025-12-24T12:58:48+00:00

This study aims to analyze the influence of employee empowerment, job responsibilities, job competencies, and work motivation on employee performance at the Village and Sub-district Offices of Galang District, Batam City. This research employs a quantitative methodology using a survey approach. The study population comprised all 91 employees of the Village and Sub-district Offices in Galang District, Batam City, employing a saturated sampling technique. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression in SPSS. The results of the study indicate that, in part, employee empowerment, job responsibility, job competence, and work motivation have a significant effect on employee performance. The work motivation variable is the most dominant factor in influencing employee performance. In addition, the results of the simultaneous test prove that all four independent variables together have a significant effect on employee performance. These findings indicate that improving employee performance in government agencies at the village and sub-district levels depends heavily on efforts to empower employees, emphasize job responsibilities, enhance competencies, and manage work motivation in an integrated manner. This study is expected to provide practical contributions to government agency leaders in formulating human resource management policies to improve public service performance.

THE EFFECT OF REWARD SYSTEM, WORK MOTIVATION AND WORK FACILITIES ON EMPLOYEE PERFORMANCE IN LUBUK BAJA DISTRICT

2025-12-24T12:58:09+00:00

This study aims to analyse the influence of the reward system, work motivation, and work facilities on employee performance in the Lubuk Baja District, Batam City. This study's background is grounded in the deteriorating quality of public services attributed to insufficient work motivation, an ineffective reward system, and inadequate work facilities. The research employed a quantitative methodology utilising a survey technique. The sample consisted of 35 Lubuk Baja District employees, and data analysis was conducted through multiple linear regression using SPSS version 25. The results of the study indicate that the reward system partially has a positive and significant effect on employee performance (p=0.010; beta=0.312). Work motivation also has a considerable positive impact (significance 0.004; regression coefficient 0.327), as do work facilities (significance 0.016; regression coefficient 0.284). Simultaneously, the three independent variables have a positive and significant effect on employee performance (F-count 42.753; significance 0.000 < 0.05). The coefficient of determination (R²) of 0.787 indicates that these three variables explain 78.7% of the variation in employee performance, with the remaining 21.3% explained by factors outside this study. These findings confirm that improving employee performance requires a holistic approach that combines an effective reward system, high work motivation, and adequate work facilities.

THE EFFECT OF WORK COMMUNICATION, WORK MOTIVATION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE AT PT. ATREO AMNYNTAS MUBARAK BATAM

2025-12-24T12:58:03+00:00

This study aims to analyse the influence of work communication, work motivation, and work discipline on employee performance at PT. Atreo Amnyntas Mubarak Batam. The study's background emphasises the importance of enhancing employee performance as a critical factor in organisational performance, particularly in addressing the challenges posed by competitive dynamics and evolving work environments. This research employs a quantitative methodology utilising a survey instrument targeting employees as respondents. Data were collected through questionnaires that had been tested for validity and reliability, and then analysed using multiple linear regression. The study's results indicate that partial work communication, work motivation, and work discipline have significant effects on employee performance. In addition, the results of simultaneous tests prove that work communication, work motivation, and work discipline together have a substantial effect on employee performance at PT. Atreo Amnyntas Mubarak Batam. These findings indicate that improving employee performance can be achieved through effective work communication management, continuous motivation, and consistent work discipline. At the same time, this study is anticipated to make theoretical contributions to the development of human resource management research and to make practical contributions to the company's management in formulating policies to improve employee performance.

THE INFLUENCE OF FACILITIES, EMPLOYEE EMPOWERMENT, AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE IN THE E-GOVERNMENT IMPLEMENTATION COMMUNICATION AND INFORMATION DIVISION OFFICE IN BATAM

2025-12-24T12:57:18+00:00

The purpose of this study is to investigate the impact of facilities, employee empowerment, and job satisfaction on employee performance in the E-Government Implementation Division of the Batam City Communication and Informatics Office. In this investigation, employee performance is the dependent variable, while facilities, employee empowerment, and job satisfaction are independent variables. The research method is a descriptive, quantitative approach, with a population of 97 employees, all of whom were respondents via census methods. The research instrument in the form of a questionnaire has been tested for validity and reliability; all items are declared valid with r count > r table (0.1829) and significance <0.05, and all variables have Cronbach's Alpha values above 0.60, namely facilities (0.832), employee empowerment (0.837), job satisfaction (0.873), and employee performance (0.782).

The results of multiple linear regression analysis show the equation Y = 2.829 + 0.193X₁ + 0.451X₂ + 0.218X₃. The t-tests for each independent variable indicate a positive, significant effect on employee performance. In contrast, the F-test shows that all three variables have a significant simultaneous influence, with F = 42.386 > F table (2.72). The coefficient of determination (R²) of 0.594 indicates that these three variables explain 59.4% of the variation in employee performance. This study concludes that improving facilities, employee empowerment, and job satisfaction significantly optimize employee performance at the Batam City Communication and Informatics Office.

THE EFFECT OF WORK MOTIVATION, WORK CULTURE, AND RESPONSIBILITY ON EMPLOYEE PERFORMANCE AT THE GALANG SUB-DISTRICT OFFICE IN BATAM

2025-12-24T12:57:18+00:00

This study aims to analyze the influence of work motivation, work culture, and responsibility on employee performance at the Galang District Office, Batam City. The study sample included all 91 employees using census techniques. Data collection methods included observation, interviews, questionnaires, and literature reviews. Data analysis used validity and reliability tests, as well as multiple regression to examine the influence of independent variables on the dependent variable. The results showed that work motivation contributed the most significant amount of 38.7% to employee performance, followed by work culture at 33.2% and responsibility at 28.1%. These three variables simultaneously had a significant effect on employee performance, as indicated by a calculated F value > the F table value. This study shows that improving employee performance does not depend solely on one factor, but rather on a balanced combination of work motivation, work culture, and responsibility. This finding emphasizes the importance of implementing an integrated human resource management strategy to improve the quality of public services at the Galang District Office.

THE EFFECT OF WORK DISCIPLINE, COMPETENCE, AND EMPLOYEE EMPOWERMENT ON EMPLOYEE PERFORMANCE AT THE DIRECTORATE OF GOODS TRAFFIC, BATAM ENTREPRISE AGENCY (BP BATAM)

2025-12-24T12:56:40+00:00

This study aims to analyze the influence of work discipline, Competence, and employee empowerment on employee performance at the Directorate of Goods Traffic of the Batam Business Agency (BP). The study used a descriptive, quantitative approach with a census method, given the relatively small population of 35 employees; thus, the entire population served as respondents. Data were collected through the distribution of questionnaires that had been tested for validity and reliability. The results of the validity test showed that all statement items had a calculated r value greater than the r value in the table and a significance level below 0.05. In contrast, the reliability test yielded a Cronbach's Alpha value above 0.60 for all research variables, indicating that the instrument was suitable for use. Data analysis was performed using multiple linear regression in IBM SPSS. Partial testing results indicate that work discipline, Competence, and employee empowerment each have a positive and significant effect on employee performance. Simultaneous testing also shows that the three independent variables together have a substantial effect on employee performance. The high coefficient of determination value indicates that most of the variation in employee performance can be explained by the variables of work discipline, Competence, and employee empowerment. Thus, improving employee performance can be achieved through strengthening work discipline, developing Competence, and sustainable employee empowerment.

THE EFFECTS OF SOCIALIZATION, TAX COMPLIANCE, AND TAX COLLECTION ON LAND AND BUILDING TAX REVENUE (PBB-P2) IN THE REGIONAL TAX DIVISION I OF THE REGIONAL REVENUE AGENCY (BAPENDA) OF BATAM CITY

2025-12-24T12:56:38+00:00

This study aims to analyze the influence of socialization, taxpayer compliance, and tax collection on Rural and Urban Land and Building Tax (PBB-P2) revenue in Regional Tax Sector I of the Regional Revenue Agency (Bapenda) of Batam City. The study used a descriptive, quantitative approach with a population of 323,830 PBB-P2 taxpayers and a sample of 100 respondents selected via simple random sampling. The instrument, in the form of a questionnaire, has been tested for validity and reliability, with all items demonstrating both. The results of the t-test show that socialization has a significant effect on PBB-P2 revenue (t count = 5.034; sig. = 0.000), taxpayer compliance has a considerable impact (t count = 8.191; sig. = 0.000), and tax collection also has a considerable effect (t count = 7.944; sig. = 0.000). Multiple linear regression analysis yields the equation Y = 5.163 + 0.090X₁ + 0.379X₂ + 0.981X₃, with a determination coefficient (R²) of 0.530, indicating that these three variables explain 53% of the variation in PBB-P2 revenue. The simultaneous F test shows a significant influence of the three independent variables on PBB-P2 revenue (F count = 98.537 > F table = 2.93; sig. = 0.000). This study emphasizes the importance of integrating socialization, compliance, and collection in increasing PBB-P2 revenue in Batam City.

THE EFFECTS OF WORK DISCIPLINE, WORK LOYALTY, AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE IN THE REGIONAL TAX DIVISION I AT THE REGIONAL REVENUE AGENCY OFFICE OF BATAM CITY

2025-12-24T12:49:34+00:00

This study aims to analyze the influence of work discipline, work loyalty, and work motivation on the performance of Regional Tax I employees at the Batam City Regional Revenue Agency Office. The study used a quantitative, census-based approach, with the entire population of 81 employees serving as respondents. Data were collected through a questionnaire that had been tested for validity and reliability. The test results showed that all statement items were valid (r > 0.218, p < 0.05) and reliable (Cronbach's Alpha > 0.60).

Data analysis was conducted using multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²). The results of the study indicate that partial work discipline has a positive and significant effect on employee performance; work loyalty also has a positive and significant effect, and work motivation has a positive and significant effect, with the latter being the most dominant contributor. Simultaneously, work discipline, work loyalty, and work motivation have a significant effect on employee performance. The coefficient of determination of 0.719 indicates that 71.9% of the variation in employee performance is explained by the three independent variables, with the remaining 28.1% attributed to other factors outside the study. This finding emphasizes the importance of integrated human resource management in improving the performance of public sector employees.

THE INFLUENCE OF WORK COMPETENCY, WORKLOAD, AND REWARD SYSTEM ON EMPLOYEE PERFORMANCE AT THE ECONOMIC DIVISION OF THE REGIONAL SECRETARIAT IN BATAM CITY

2025-12-24T12:49:33+00:00

The purpose of this study is to investigate the impact of Job Competence, Workload, and Reward System on Employee Performance in the Economic Division of the Regional Secretariat in Batam City. The context of this study stems from the phenomenon of suboptimal employee performance, characterised by delays in completing macroeconomic reports and work results that do not meet organisational goals. The main factors suspected of influencing this condition are employee competencies that do not fully match job demands, disproportionate distribution of workloads, and an ineffective and unfair reward system. This study uses a quantitative, associative research design. The study population consisted of 35 employees, all sampled using a saturated sampling technique. Data were collected using a Likert-scale questionnaire and analysed using multiple linear regression in SPSS version 25. The results of the study indicate that Job Competence, Workload, and Reward System have a positive and significant effect on Employee Performance, both partially and simultaneously. The coefficient of determination (R²) of 0.742 indicates that these three variables explain 74.2% of the variation in Employee Performance, while factors outside the research model explain the remaining 25.8%. This finding underscores the importance of enhancing competency, managing a balanced workload, and implementing a fair and transparent reward system to boost employee performance.

ANALYSIS OF THE EFFECTIVENESS OF GOVERNMENT ASSET MANAGEMENT USING THE SAKTI AND SIMAN APPLICATIONS AT THE BPS (Central Bureau of Statistics) OF SOUTH SULAWESI PROVINCE

2025-12-24T12:48:53+00:00

This study aims to analyze the effectiveness of State Asset Management (BMN) at the Central Bureau of Statistics (BPS) of South Sulawesi Province through the utilization of two key digital systems: the Institutional Level Financial Application System (SAKTI) and the State Asset Management Information System (SIMAN). Both systems serve as integrated tools that support accurate, efficient, and accountable recording, administration, monitoring, and reporting of government-owned assets. The research employed a qualitative descriptive method with a case study approach. Data were obtained through in-depth interviews with asset management personnel at BPS South Sulawesi and with supervisory institutions, namely DJKN and KPKNL. Data analysis was carried out through categorization, data reduction, and visualization using the R libraries wordclouds and ggplot. The findings reveal that implementing SAKTI and SIMAN has significantly improved transparency, data accuracy, and process efficiency in BMN management. However, several challenges persist, including limitations in human resource competencies, data inconsistencies across systems, delays in updating asset information, and technical constraints on system access and connectivity. Strengthening system integration, enhancing staff capacity, improving inter-unit coordination, and upgrading technological infrastructure are essential further to improve the effectiveness and accountability of state asset management.

HUMAN RESOURCE MANAGEMENT STRATEGY AND TEACHER PERFORMANCE IN IMPROVING LEARNING EFFECTIVENESS AT MAN 2 PANDEGLANG

2025-12-24T12:48:52+00:00

This study aims to analyze human resource (HR) management strategies and teacher performance in improving learning effectiveness at MAN 2 Pandeglang. The study used a qualitative case study approach, involving the principal, the vice principal of curriculum, teachers, and education staff as informants. Data were collected through in-depth interviews, classroom observations, and document analysis, and analyzed using NVivo with open, axial, and selective coding techniques. The results showed that HR management strategies in the madrasah have been implemented in a structured manner, including teaching load planning, teacher professional development, academic supervision, and appreciation. However, these strategies have not been based on an in-depth analysis of learning needs, so their contribution to learning quality remains partial. Teacher performance meets administrative standards, but learning implementation remains limited to lecture-based methods, and evaluations are more focused on cognitive aspects. Learning effectiveness is in the sufficient category, with a conducive classroom climate, but student engagement and method variety need improvement. This study confirms that integrating HR management strategies and teacher performance development is key to creating more effective, adaptive, and innovative learning.

THE EFFECT OF SERVICE QUALITY AND PRODUCT VARIATION ON PURCHASING DECISIONS OF USERS OF THE JD.ID ONLINE SHOP APPLICATION

2025-12-24T12:48:21+00:00

This study aims to analyze the influence of Service Quality, Product Variety, Price, Consumer Trust, and Convenience on consumer purchasing decisions. This study uses a quantitative approach and a purposively selected sample of 94 respondents. The analysis techniques used are simple linear regression, multiple linear regression, classical assumption tests, coefficient of determination tests, t-tests, and F-tests, using SPSS version 26.

The results of the classical assumption tests indicate that the research data are typically distributed, free of multicollinearity, and free of heteroscedasticity. Simple regression analysis shows that Service Quality and Product Variety have a positive, significant effect on purchasing decisions. The results of multiple linear regression indicate that simultaneously all five independent variables have a positive impact on purchasing decisions with an Adjusted R² of 0.442. The t-test shows that Service Quality, Product Variety, and Price have significant effects individually, while Consumer Trust and Convenience have positive but insignificant impacts. The simultaneous F-test confirms the considerable influence of all independent variables on purchasing decisions. The findings of this study emphasize the importance of managing service quality, product variety, Price, and consumer trust as a strategy to encourage consumer purchasing decisions.

FINANCIAL MANAGEMENT EFFORTS BASED ON LOCAL CULTURAL VALUES IN TRADITIONAL BUSINESSES IN SERANG, BANTEN PROVINCE

2025-12-24T12:48:20+00:00

This study aims to analyze financial management efforts in traditional businesses in Serang City, Banten, which are influenced by local cultural values. The study employed a qualitative approach, with data collection techniques including in-depth interviews, participant observation, and documentation. Data analysis was conducted using NVivo 12. This study aims to identify themes, patterns, and interrelationships between financial literacy, financial management practices, and the influence of local culture on financial decision-making. The results show that business owners' financial literacy varies, but all implement simple cash recording as an adaptive mechanism. Informal financial management practices, such as simple budget planning and monthly evaluations, are consistent and effective. Local cultural values, including cooperation, deliberation, and mutual trust, facilitate capital collaboration, shared decision-making, and social accountability. Simple financial control strategies, combined with local cultural values , enhance transparency, prevent conflict, and support business sustainability. This study confirms that traditional business financial management need not be complex; a combination of financial literacy, simple practices, and local cultural wisdom is sufficient to maintain business efficiency and financial stability.

TRANSFORMATION OF THE POST-MERGER SHARIA BANKING BUSINESS MODEL: A STAKEHOLDER PERSPECTIVE

2025-11-10T12:37:10+00:00

This study aims to analyze the business model transformation of Bank Syariah Indonesia post-merger from a stakeholder perspective and its impact on Islamic banking performance. The research employs a qualitative approach with a case study design involving 47 informants from various stakeholder groups, with data collected through in-depth interviews, participant observation, and document analysis. The results identify five main dimensions of transformation: value proposition, operational architecture, digital ecosystem, organizational culture, and sharia compliance. Stakeholder perspectives show significant diversity with management remaining optimistic despite cost synergy realization of only 52%, while employees experience perception polarization and retail customers complain about service quality decline. Performance impact demonstrates a J-curve pattern with ROA increasing from 0.95% to 1.28%, BOPO decreasing to 81.76%, and MSME financing increasing to 60.2%. The study concludes that transformation requires optimal balance among stakeholder interests and a holistic approach considering financial, operational, social, and sharia compliance dimensions.

THE INFLUENCE OF BUDGET TARGET CLARITY AND ACCOUNTING CONTROL ON THE PERFORMANCE ACCOUNTABILITY OF GOVERNMENT AGENCIES WITH REPORTING SYSTEM AS A MEDIATING VARIABLE

2025-12-24T12:47:48+00:00

This study explores the influence of budget target clarity and accounting controls on government agency performance accountability, with the reporting system as a mediating variable, particularly in the Serang City Government. The purpose of this study is to identify the direct and indirect influences of these variables on government agency performance accountability, with the reporting system serving as a mediating variable. The method used is Structural Equation Modeling - Partial Least Squares (SEM-PLS) with a quantitative approach, involving 76 respondents from various OPDs in the Serang City Government. The results of the study indicate that budget target clarity has a positive and significant influence on the reporting system (β = 0.646; t = 6.811; p = 0.000), and affects government agency performance accountability (β = 0.236; t = 2.476; p = 0.014). Accounting control has a significant positive effect on the reporting system (β=0.323; t=3.309; p=0.001), and affects the accountability of government agency performance (β=0.135; t=2.189; p=0.029). The reporting system itself has a positive and significant effect on government agency performance accountability (β = 0.634; t = 5.817; p = 0.000). In addition, clarity of budget targets and accounting controls has a significant effect on government agency performance accountability through the reporting system, with coefficient values β = 0.410 (t = 4.042; p = 0.008) and β = 0.205 (t = 3.340; p = 0.001). This study provides important insights for improving accountability for government agency performance in the Serang City Government by emphasizing the importance of clarity in budget targets and adequate accounting controls. Thus, efforts to improve these two aspects, supported by a reliable reporting system, can significantly improve the quality of accountability and transparency of government agency performance.

THE ROLE OF THE GOVERNMENT IN MANAGING TOURISM OBJECTS IN WANGGAR BEACH, NABIRE CITY, CENTRAL PAPUA PROVINCE

2025-12-24T12:47:19+00:00

This study aims to examine the role of the government in managing beach tourism attractions in Nabire Regency. Specifically, it seeks to identify how the government contributes to the management of these tourist sites, the factors that hinder effective management, and the solutions implemented to overcome these challenges. The research employs a quantitative design with a descriptive approach to provide a clear picture of the current situation. A saturated sampling technique was used, where the entire population was included as the sample, totaling 47 respondents. The focus of this study is the Beach Wanggar tourist attraction, which represents significant tourism potential for Nabire Regency but remains underdeveloped. Despite its natural appeal, the site has not received focused attention from local authorities, resulting in limited facilities and management efforts. By exploring both the obstacles and government strategies, this study aims to provide insights into improving the management of Beach Wanggar. Ultimately, the findings are expected to support better planning, enhanced facilities, and more sustainable tourism development in the region.

HOW SERVANT LEADERSHIP AND EMPLOYEE RELATIONS DRIVE EMPLOYEE ENGAGEMENT: A SEQUENTIAL MEDIATION STUDY IN AN INDONESIAN ENERGY COMPANY

2025-12-24T12:47:18+00:00

This study aims to analyze the influence of servant leadership and employee relations on employee engagement at PT PLN Indonesia Power UBP Suralaya, with career development and job satisfaction as mediating variables. Using a quantitative causal associative approach, data were collected via questionnaires from 150 employees and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results showed that servant leadership significantly influences employee engagement both directly (β = 0.342, p < 0.05) and indirectly through career development and job satisfaction. Similarly, employee relations significantly affect Engagement directly (β = 0.285, p < 0.05) and via job satisfaction. Career development and job satisfaction were found to be partial mediators. This research contributes to human resource management theory by offering an integrated mediation model. It provides practical recommendations for improving employee engagement through leadership development, relationship building, and systematic career and satisfaction programs.

THE ROLE OF SOCIAL MEDIA IN PROMOTING WOMEN’S EMPOWERMENT IN AFGHANISTAN

2025-12-04T11:53:13+00:00

This study investigates the role of social media in empowering female students enrolled in an online university in Afghanistan. Despite ongoing socio-cultural restrictions that limit Afghan women’s access to education, employment, and public engagement, digital platforms present new avenues for empowerment. Using a quantitative survey design, data were collected from 110 female students aged 20–25 across three academic programs: Computer Science, Economics, and Medical Sciences. A structured questionnaire measured four empowerment dimensions—educational, economic, social, and digital—using a 5-point Likert scale. The results reveal strong educational empowerment, with respondents indicating that social media enhances access to academic resources, collaboration, and motivation for further studies. Social participation also showed significant improvement, as students reported increased confidence in communication and engagement with online communities. Digital literacy and self-efficacy were notably high, reflecting the positive impact of regular digital platform use. However, economic empowerment scored moderately, suggesting that although social media provides exposure to entrepreneurial opportunities, broader structural barriers still limit financial independence. Overall, the findings demonstrate that social media is a transformative tool for promoting women’s empowerment in Afghanistan. The study recommends enhancing digital literacy programs and expanding online economic opportunities to maximize empowerment outcomes.

DEVELOPMENT OF CONTEXTUAL E-MODULES IN MATHEMATICS LEARNING IN STATISTICS MATERIALS

2025-12-04T00:10:08+00:00

Encouraging the use of the independent curriculum emphasizes flexibility and student-centered learning. The development of a contextual e-module provides a solution to facilitate relevant and interactive mathematics learning, particularly in statistics for eighth-grade students. This e-module is designed based on students' daily experiences, making the material easier to understand and promoting independent learning. The research method used is Research and Development (RD) with the 4D model (Define, Design, Develop, Disseminate). Validation results from the subject matter and media experts indicate that the contextual e-module in mathematics learning on statistics for eighth grade is valid. Practicality tests through teacher and student response questionnaires show highly practical results, with average scores of 3.6 and 3.5 on a maximum practicality scale of 4.0. In conclusion, the contextual e-module in mathematics learning on statistics for eighth grade has proven valid and practical for use in mathematics education and can serve as an effective and relevant learning resource tailored to students' current needs and conditions.

IMPLEMENTATION OF KAHOOT-ASSISTED PROBLEM-BASED LEARNING MODEL TO IMPROVE NUMERACY SKILLS: A CASE STUDY OF FRACTIONAL MATERIALS

2025-12-01T08:55:02+00:00

Numeracy skills are an important component of 21st century learning and are a reference in PISA results. This research aims to improve numeracy skills in fractional materials through a problem-based learning model assisted by kahoot media. The subject of the study was a grade VI student of SD Negeri 3 Karangtengah. The research method applied is class action research. The research was carried out in two cycles, each cycle consisting of two meetings. Each meeting consists of 4 stages, namely planning, implementation, observation/observation, and reflection. The research instruments used were numeracy skills tests and observation sheets on learning implementation. The data analysis technique used in this study is quantitative by analyzing the increase in the cycle of the numeracy test and learning observation sheets. The results of the study show that the application of the problem-based learning model assisted by kahoot media can improve students' numeracy skills. This condition is evidenced by the results of the numeracy skills test in the implementation of the first cycle, obtaining an average score of 78.75% then increasing in the second cycle by 80%. The results of the research provide scientific and practical contributions on learning innovations that are encouraging and support the improvement of learning outcomes, especially numeracy.

STRENGTHENING SCHOOL PRINCIPAL SUPERVISION, LEARNING ORGANIZATION, AND CREATIVITY IN IMPROVING CLASSROOM MANAGEMENT EFFECTIVENESS

2025-11-30T16:37:28+00:00

This study aims to analyze the influence of principal supervision, learning organization, and creativity on classroom management effectiveness among civil servant teachers at public elementary schools in Cisauk District. The research method used is quantitative, utilizing SPSS for statistical calculations. The research sample consists of 120 teachers selected through purposive sampling from a population of 221 teachers. Data were collected using questionnaires that had been tested for validity and reliability. The results showed that: (1) Principal supervision had a direct positive effect on classroom management effectiveness; (2) Learning organization had a direct positive effect on classroom management effectiveness; (3) Creativity had a direct positive effect on classroom management effectiveness; (4) Principal supervision has a direct positive effect on creativity; (5) Learning organization has a direct negative effect on creativity; (6) There is an indirect effect of principal supervision on classroom management effectiveness through creativity; (7) There is no indirect effect of learning organization on classroom management effectiveness through creativity. The implications of this study emphasize the importance of improving the quality of principal supervision, strengthening learning organizations that maintain space for creativity, and encouraging teacher innovation in classroom management. It is recommended that schools conduct regular training and seminars to improve these three variables.

MARKETING STRATEGY ANALYSIS IN AN EFFORT TO INCREASE THE NUMBER OF STUDENTS AT INSAN RABBANY BSD JUNIOR HIGH SCHOOL SOUTH TANGERANG CITY

2025-11-28T13:23:48+00:00

This study aims to analyze the marketing strategy implemented by Insan Rabbany Junior High School, BSD, South Tangerang City, in an effort to increase the number of new students. The research method used is qualitative with data collection techniques of interviews, observation, and documentation. Data were analyzed using the 7P service marketing mix approach and SWOT analysis to identify strengths, weaknesses, opportunities, and threats and determine the appropriate strategy. The results show that the school implements an integrated Islamic curriculum-based marketing strategy with active promotion through social media, open houses, and the involvement of all school elements. Weaknesses are seen in limited parking facilities and a suboptimal school website. The SWOT analysis indicates a strategic position in the aggressive quadrant, so it is recommended to strengthen digital promotion, differentiate Islamic programs, involve alumni, and improve physical facilities. This research contributes to the development of marketing strategies in digital-based educational institutions.

OPTIMIZATION OF THE MANAGEMENT OF MAINTENANCE OF EDUCATIONAL FACILITIES AND INFRASTRUCTURE TO IMPROVE THE QUALITY OF LEARNING

2025-11-28T13:23:01+00:00

This study aims to analyze the optimization of educational facilities and infrastructure maintenance management and its contribution to improving learning quality in secondary schools. Qualitative research with multi-site case study design was conducted in eight junior and senior high schools in Cianjur City, West Java, involving 85 participants consisting of school principals, vice principals for facilities and infrastructure, teachers, school committee members, educational staff, and students. Data were collected through in-depth interviews, participatory observation, and documentation study over four months, then analyzed using Miles, Huberman, and Saldaña thematic approach with NVivo 12. The findings identified four key dimensions of optimization: (1) data-based maintenance planning with priority scales; (2) structured implementation of preventive, corrective, and predictive maintenance; (3) budget allocation of minimum 15-20% of operational budget; (4) continuous monitoring and evaluation. Schools with optimal maintenance systems demonstrated learning quality improvement through smooth learning process (93%), increased student motivation (87%), effective learning media use (89%), minimized disruptions (91%), and higher learning outcomes (average 8.5 points higher). Optimization success was influenced by principal leadership, human resource competence, integrated management systems, stakeholder participation, and organizational culture. The study concludes that optimization of facilities and infrastructure maintenance management contributes significantly to learning quality improvement, recommending development of digital inventory systems, increased budget allocation, implementation of integrated systems, and establishment of minimum maintenance standards in educational policies.

MOTIVATION, WORKLOAD, AND WORK ENVIRONMENT AS DETERMINANTS OF EMPLOYEE PERFORMANCE: INSIGHTS FROM PT MAJU MAKMUR, INDONESIA

2025-11-28T13:22:33+00:00

This study investigates the influence of motivation, workload, and work environment on employee performance at PT Maju Makmur, Indonesia. The research aims to analyze how these factors contribute to improving employee performance within the organization. A quantitative method was employed using the Partial Least Squares (PLS) approach to examine the structural relationships among variables. Data were collected from 120 employees through a structured questionnaire and analyzed using SmartPLS 4. The results reveal that motivation and work environment have a positive and significant effect on employee performance, while workload shows a weaker and insignificant influence. These findings indicate that employees with high motivation and supportive work environments tend to perform better, whereas excessive workload can reduce effectiveness. Therefore, organizations should focus on enhancing motivation and maintaining a conducive work environment while ensuring workload remains manageable to sustain optimal employee performance.

FINANCIAL STRESS AND ITS IMPACT ON RISKY CREDIT BEHAVIOUR: EVIDENCE FROM GENERATION Z PAYLATER USERS IN SUKABUMI

2025-11-28T13:22:31+00:00

This study aims to examine the effect of financial stress on risky credit behaviour among Generation Z paylater users in Sukabumi City. A quantitative method was applied using a questionnaire distributed to 397 respondents. The data were analysed using multiple linear regression with SPSS 27. The results show that financial stress has a positive and significant effect on risky credit behaviour. This means that individuals experiencing higher financial stress tend to make impulsive financial decisions, such as borrowing excessively or delaying payments. The coefficient of determination (R²) value of 0.173 indicates that financial stress explains 17.3% of the variation in risky credit behaviour, while other factors explain the rest. This finding highlights the importance of managing financial pressure to prevent irresponsible credit usage among Generation Z in the digital era.

CONTENT MARKETING STRATEGIES AND BUILDING BRAND AWARENESS IN THE ERA OF SOCIAL MEDIA: A PHENOMENOLOGICAL STUDY ON INDONESIAN MSMES

2025-11-28T03:03:40+00:00

This study aims to explore the experiences of Indonesian MSMEs (Micro, Small, and Medium Enterprises) actors in implementing content marketing strategies and building brand awareness in the social media era. Digital transformation has created strategic opportunities for MSMEs to reach broader markets, yet its implementation still faces complex challenges related to digital literacy, resource constraints, and platform algorithm dynamics. This research employs a qualitative approach with transcendental phenomenology method involving 20 informants from various business sectors and geographical regions in Indonesia. Data collection was conducted through semi-structured in-depth interviews, participant observation of social media activities, and document analysis of marketing content. Data analysis utilized the Colaizzi method while adhering to Lincoln and Guba's trustworthiness criteria to ensure data validity. The research identified six main themes: (1) evolution of content marketing understanding from transactional to relational, (2) creative strategies in content creation based on storytelling and format diversification, (3) challenges in content consistency and management due to time and technical skill limitations, (4) importance of active interaction and engagement with audiences to build brand communities, (5) adaptation to algorithm changes and social media platform trends, and (6) success measurement and continuous learning. Findings indicate that success in building brand awareness is not determined by formal educational background or business scale, but rather by creativity, consistency, adaptability, and deep understanding of audience characteristics. Effective strategies include authentic storytelling based on brand values, collaboration with micro-influencers, utilization of user-generated content, and development of loyal brand communities. This research contributes theoretically to the development of contextual content marketing models for MSMEs in developing countries and provides practical implications for MSME actors, policy makers, educational institutions, and digital platform providers. Research limitations lie in the geographical focus on urban and semi-urban areas, thus future research is recommended to explore MSME experiences in remote areas and conduct longitudinal studies to understand the evolution of content marketing strategies in the long term.

MODELING AND OPTIMIZATION OF HUMAN RESOURCES (POP-SDM) IN IMPROVING TEACHER INNOVATIVENESS IN TASIKMALAYA REGENCY

2025-11-26T05:25:33+00:00

The purpose of this study was to test a model for increasing teacher innovation through strengthening the variables of work motivation, knowledge sharing, organizational culture, and creativity. The method used in this study was a mixed method with a POP-SDM approach. The sample in this study consisted of 163 teachers taken from 43 public elementary schools in Tasikmalaya Regency. The results of the study show that R² = 0.820, meaning that 82% of the exogenous variables jointly influence the endogenous variables. Teacher innovation (Q² = 0.508). A Q² value of 0.508 indicates that the model has strong predictive power for the teacher innovation variable. BIC (Bayesian Information Criterion) -115.125 is the lowest value in the initial model, thus the initial model chosen in this study is the best model.

Analysis of Tariff Policy in The Global Trade War: Its Impact on The Industrial Sector and International Trade

2025-11-17T09:11:32+00:00

The trade war between major economies, particularly the United States and China, has created new dynamics in the global trade system. Tariff policies imposed by these countries have reshaped global supply chains, altered industrial cost structures, and disrupted export–import flows across multiple sectors. This study has aimed to analyze the effects of tariff policies within the context of the trade war on the industrial sector and international trade, and to examine their implications for economic policy strategies in developing economies. A descriptive–comparative method has been employed, utilizing secondary data from international institutions such as the World Bank, IMF, and WTO covering the period 2015–2024. The analysis has focused on the development of tariff levels, export–import values, and the industrial sector’s contribution to gross domestic product (GDP). The findings have shown that protectionist tariff policies have tended to suppress export performance, increase production costs, and widen trade deficits. However, countries that have strengthened industrial productivity and diversified export markets have proven more resilient. These results highlight the importance of adaptive, competitiveness-oriented trade policies amid global uncertainty.

STRATEGIES, METHODS, AND OPTIMAL SOLUTIONS FOR IMPROVING TEACHERS' ORGANIZATIONAL COMMITMENT

2025-11-15T03:18:53+00:00

commitment. The method used in this study is quantitative, with 160 public junior high school teachers as respondents. Data analysis techniques use SEM-PLS, where variable analysis is performed using path analysis to find strategies. Meanwhile, to find methods and optimal solutions, indicator analysis is performed using SITOREM. The results of the study show that the right strategy can increase teachers' organizational commitment by looking at the path analysis values, starting from the largest, namely: psychological empowerment, authentic leadership, pedagogical competence, and interpersonal communication. The optimal solutions, considering the order of the indicators to be improved, are: 1) competence, 2) meaning, 3) impact, 4) sensitivity, 5) consistency, 6) transparency, 7) learning design, 8) learning evaluation, 9) learning implementation, 10) self-understanding, 11) empathy, 12) adaptability, 13) sincerity, 14) pride, and 15) hope.