Rumna, R., Gursida, H. . and Wihartika, D. . (2026) “INTEGRATING EMOTIONAL INTELLIGENCE, SOCIAL INFLUENCE, AND VALUE ALIGNMENT IN SUSTAINABLE CONSUMER BEHAVIOR: EVIDENCE FROM GENERATION Z IN URBAN INDONESIA”, International Journal of Economy, Education and Entrepreneurship (IJE3), 6(1), pp. 232–242. doi: 10.53067/ije3.v6i1.471.