THE ROLE OF CHARACTER COMPETENCY VALUE AND PERCEIVED USEFULNESS AS MEDIATORS OF VIRTUAL ITEM VALUE ON REPURCHASE INTENTION

Rama  Chandra; Ginanjar  Syamsuar; Megayani Megayani; Dwi Windu  S; Zhafran  Mufid

doi:10.53067/ije3.v3i3.220

Authors

Rama Chandra STIE Indonesia Jakarta
Ginanjar Syamsuar STIE Indonesia Jakarta
Megayani Megayani STIE Indonesia Jakarta
Dwi Windu S STIE Indonesia Jakarta
Zhafran Mufid STIE Indonesia Jakarta

DOI:

https://doi.org/10.53067/ije3.v3i3.220

Keywords:

SEM-PLS, Path Analysis, Mobile Legends, Repurchase intention, Perceived usefulness, Character competency value, Virtual item value

Abstract

This research aims to determine the role of character competency values and perceived usefulness as mediators of virtual item values on intention in repurchasing Mobile Legends skins. The population in this study were Mobile Legends Jabodetabek game players, with the sample criteria being Mobile Legends game players who had purchased skins in the last year. Data collection used a questionnaire distributed using Google Form via Whatsapp, and data analysis used SEM_PLS path analysis. The research results show that the value of virtual items has a positive effect on repurchase intention, character competency and perceived usefulness. The character competency value also has a positive effect on repurchase intention. However, character competency value does not mediate the effect of virtual item value on repurchase intention. Perceived usefulness has no effect on repurchase intentionand is also not a mediator of virtual item value on Mobile Legend players' intentionin repurchasing skins

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