TOPIC MODELLING APPLICATION FOR DETERMINING COMPETITIVENESS FACTORS OF THE SMALL BUSINESS FIRMS

Muhammad Masyhuri

doi:10.53067/ije3.v2i1.33

Authors

Muhammad Masyhuri Faculty of Business & Economics, University of Pécs, Hungary

DOI:

https://doi.org/10.53067/ije3.v2i1.33

Keywords:

Mallet topic modelling tool, small business firm, competitiveness

Abstract

The purpose of this study is to identify the most important competitive factors for small business development. The Mallet software topic modelling tool was used to select the ten most important topics. Three major external factors contributed most to this competitiveness, namely industry conditions and learning organisations (topic 5), the market environment in terms of local and international opportunities (topic 7), and the understanding of entrepreneurship and entrepreneurial networks (topic 4).

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