PROMOTIONAL STRATEGY FOR ADMISSION OF NEW STUDENTS THROUGH DIGITAL MARKETING DURING THE COVID-19 PANDEMIC AT SDIT BINA CENDEKIA-DEPOK

Authors

  • Munarsih Munarsih Pamulang University, Indonesia
  • Yhonanda Harsono Pamulang University, Indonesia
  • Jaenudin Jaenudin Pamulang University, Indonesia

DOI:

https://doi.org/10.53067/ije3.v1i1.6

Keywords:

Promotion Strategy, New Student Admission, Covid-19 Pandemic

Abstract

The author conducted this research at SDIT Bina Cendekia. The purpose of the study was to determine the promotion strategy for new student admissions during the pandemic. A qualitative approach is an analysis used without numerical calculations but based on judgments or opinions and the basics that can support subjective decision-making. This study's data collection methods include observation, interviews, and documentation obtained from the principal, teachers, and staff of SDIT Bina Cendekia. The results showed that the promotion strategy for new student admissions that was carried out during the covid-19 pandemic was through digital marketing. It was easily accessible to many people, including websites, video advertisements on YouTube, social media Facebook, Whatsapp, and Instagram

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References

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Published

2021-04-30

How to Cite

Munarsih, M., Harsono, Y. ., & Jaenudin, J. (2021). PROMOTIONAL STRATEGY FOR ADMISSION OF NEW STUDENTS THROUGH DIGITAL MARKETING DURING THE COVID-19 PANDEMIC AT SDIT BINA CENDEKIA-DEPOK. International Journal of Economy, Education and Entrepreneurship (IJE3), 1(1), 47–52. https://doi.org/10.53067/ije3.v1i1.6

Issue

Vol. 1 No. 1 (2021): International Journal of Economy, Education and Entrepreneurship

Section

Articles

License

Copyright (c) 2021 Munarsih, Yhonanda Harsono, Jaenudin

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Copyright @2021. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (http://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted non-commercial used, distribution and reproduction in any medium