TOURISM PROMOTION AND SERVICES STRATEGIES TO INCREASE THE NUMBER OF VISITORS DURING THE COVID-19 PANDEMIC

Authors

  • Fadliyani Nawir Nitro, Institute of Business and Finance, Indonesia
  • Nur Alam Nitro, Institute of Business and Finance, Indonesia
  • Titus Indrajaya Respati Indonesia University, Indonesia
  • Indra Kusumawati 45 Mataram University, Indonesia

DOI:

https://doi.org/10.53067/ije3.v2i1.61

Keywords:

Covid-19, Number of Visitors, Service, Promotion Strategy

Abstract

This research is research for qualitative reasons (field research). They are collecting data using the method of observation, interviews, questionnaires and documentation. Respondents who were sampled in this study were 42 people. At the same time, the analysis uses qualitative descriptive analysis.

The study results indicate that the manager carries out the promotion and service strategy by increasing the number of visitors by implementing a promotional mix, namely advertising through electronic media and social media. Promotion by holding events and entertainment. Advertising using newspapers and electronic media. Meanwhile, in the implementation of TERRA, it is tangible by providing the necessary installations. Empathy by serving friendly current visitors, reliability with clear service standards and management expertise, responsible responsiveness, reactivity to function quickly and respond, and assurance by providing guarantees for visitors

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References

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Published

2022-04-15

How to Cite

Nawir, F. ., Alam, N. ., Indrajaya, T. ., & Kusumawati, I. . (2022). TOURISM PROMOTION AND SERVICES STRATEGIES TO INCREASE THE NUMBER OF VISITORS DURING THE COVID-19 PANDEMIC. International Journal of Economy, Education and Entrepreneurship (IJE3), 2(1), 233–245. https://doi.org/10.53067/ije3.v2i1.61

Issue

Vol. 2 No. 1 (2022): International Journal of Economy, Education and Entrepreneurship

Section

Articles

License

Copyright (c) 2022 International Journal of Economy, Education and Entrepreneurship

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