THE EXISTENCE OF BATAK TOBA SOUVENIRS IN TOMOK MARKET AND THE PROBLEMS IT FACES
DOI:
https://doi.org/10.53067/ije3.v1i3.37Keywords:
souvenirs, local products, Tomok MarketAbstract
Products in Indonesia's creative industries are generally handicrafts, an expression of local cultural products with the aesthetic value from various arts. One of the famous traditional handicraft markets in North Sumatra is Tomok Market. Tomok Market is a crowded market visited by the tourists who come to Samosir Island, Lake Toba. This research was motivated by invading souvenir products from Java and Bali as a rival for local products in traditional markets, Tomok Samosir. This research is a qualitative descriptive study that examines the original description of various typical Batak Toba souvenirs sold in the Tomok Market, analyzes the number of Batak Toba souvenirs and compares them with other souvenirs available in the Tomok Market, and to find out what problems that cause a decrease in the presence of Batak Toba souvenirs. The results indicate the number of Batak Toba souvenirs such as Tunggal Panaluan, wood lizard carving, Replica of Bataknese Traditional House, Bataknese Calendar, and Hasapi is not as many as souvenir products from Java and Bali. This product is due Batak craftsmen who make souvenirs has decreased. Another factor is the lack of availability of indigenous wood as the primary material for making souvenirs, and the number of wood hunters in the region is declining. As a result, Batak Toba souvenirs were more expensive than other souvenirs from Java and Bali, and sales declined. In addition, the lack of advertising and information media that explain the cultural value and uniqueness of these local products diminishes the interest of tourists
Downloads
References
Anele, K. K. (2019). Characteristics and potentials of Batak art-crafts in Indonesia. Journal of Korean Traditional Costume, 22(4), 143–157. https://doi.org/10.16885/jktc.2019.12.22.4.143
Awais, A. (2021). Cultural Reconstruction Through Graphic Design (Issue July). COMSATS University Islamabad.
Erna, M. (2018). Problems and Solutions of Creative Industry in Indonesia: A Critical and Reflective Review. ROJAS, 6(78), 160–164. https://doi.org/10.18551/rjoas.2018-06.17%0A
Farihah, Ampera, D., Bahri, H., & Anggraini, Y. (2021). The Development of Batak and Malay Batik Motif Station in Improving the Creative Industry in Indonesia. Randwick International of Social Sciences (RISS) Journal, 2(4), 416–427. https://doi.org/https://doi.org/10.47175/rissj.v2i4.323
Lubis, N. A., Lumbanraja, P., & Hasibuan, B. K. (2019). Developing E-Commerce Adaptation in Creative Industry: A Practical Approach. Economics and Business International Conference, EBIC 2019, 301–308. https://doi.org/10.5220/0009202903010308
Lumbanraja, P., Lubis, A. N., & Hasibuan, B. K. (2018). Creative Industries Readiness to Support Tourism in Danau Toba. Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017), 508–514. https://doi.org/10.2991/ebic-17.2018.80
Manurung, R., Ismail, R., Munthe, H. M., & Nababan, T. S. (2020). Batak Toba empowerment in lake Toba tourism area, North Sumatera, Indonesia: Analysis of entrepreneurship potential in Batak women. International Journal of Scientific and Technology Research, 9(3), 3113–3116.
Munarsih, M., Harsono, Y., & Jaenudin, J. (2021). PROMOTIONAL STRATEGY FOR ADMISSION OF NEW STUDENTS THROUGH DIGITAL MARKETING DURING THE COVID-19 PANDEMIC AT SDIT BINA CENDEKIA-DEPOK. International Journal of Economy, Education and Entrepreneurship, 1(1), 47-52.
Nasrudin, & Agustina, I. (2015). Analisis Pelaksanaan Promotion Mix dan Pengaruhnya Terhadap Kualitas Daya Saing Usaha (Studi Kasus UMKM Berbasis Industri Kreatif Binaan PT. Telkom CDC Area Medan). Jurnal Ilmiah Manajemen Dan Bisnis, 16(2), 34–48. https://doi.org/http://dx.doi.org/10.30596%2Fjimb.v16i2.956
Sidauruk, R. (2018). Creative Economy as Basis Of City Branding Toward Integrated Tourism In Toba Lake Zone. Inovasi, 15(2), 83–104. https://doi.org/https://doi.org/10.33626/inovasi.v15i2.95
Simatupang, D. E. (2017). Dalihan Natolu , A Local Wisdom as Framing Of Three Pillars for Sustainability Development. Jurnal Kebudayaan, 12(2), 95–110.
Sitohang, I. N., Pakpahan, R., & Silitonga, S. (2019). Pemodelan Kawasan Pasar Souvenir di Desa Tomok (Objek Kasus: Desa Wisata Tomok, Kabupaten Samosir, Sumatera Utara). Jurnal Arsitektur Alur, 2(1), 21–30.
Sugiono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta.
Syahputra, H., Trisna, N., & Guswandi, D. (2020). Development of Geographical Information System for West Sumatera Souvenir Tourism. Jurnal IPTEKS Terapan, 14(4), 315–321. http://publikasi.lldikti10.id/index.php/jit/article/view/156
Triase, Aprilia, R., Khairuna, & Sriani. (2019). Implementation of Electre Method in Determining Tourism Places in North Sumatera. ZERO: Jurnal Sains, Matematika Dan Terapan, 3(2), 88–100. https://doi.org/10.30829/zero.v3i2.7915
Waspada.id. (2021, March). Dispar Samosir Targetkan 600 Ribu Kunjungan Wisatawan. Waspada.Id. https://waspada.id/sumut/dispar-samosir-targetkan-600-ribu-kunjungan-wisatawan/
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 International Journal of Economy, Education and Entrepreneurship

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright @2021. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (http://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted non-commercial used, distribution and reproduction in any medium